HEALTH THAT RUNS‍ ‍IN THE BACKGROUND

1:1 PERSONALIZED, SCIENCE-BACKED PROTOCOLS THAT HELP YOU REACH YOUR GOALS.

Health & Fitness That Actually Fits Your Life.

1:1 online health and fitness coaching built around your goals, your schedule, and your reality. Get a science-backed plan for nutrition, exercise, recovery, and sustainable habits—plus the accountability and support to actually follow through.

No generic workout plans. No quick fixes. No starting over every Monday. Just a personalized approach designed to help you build the skills, knowledge, and habits to become healthier for life.

what you get

WITH JROD PROTOCOLS

EXERCISE

MEAL PLANNING & MACRO TRACKING

NUTRITION

DIRECT MESSAGING SUPPORT WITH COACH JUSTIN

CLARITY

CUSTOMIZED WORKOUT PLANS WITH VIDEOS

SUPPORT

A CLEAR PATH TO ACHIEVING YOUR GOALS

real people.

real transformations.

Down 40lbs.

Down 25lbs.

Down 50lbs.

  • "Justin is a balanced, thoughtful coach. He asked me thoughtful questions about my specific goals, the mentality I had, and the context I was in. From there, he provided me with simple, actionable steps."

    I started my wellness journey a little over 3 years ago. I had a strong sense that something was wrong physically and mentally. I reached out to Justin for advice on how to lose weight and what to eat. Justin is a balanced, thoughtful coach. He asked me thoughtful questions about my specific goals, the mentality I had, and the context I was in. From there, he provided me with simple, actionable steps. He followed up regularly and gave me kind redirection. With Justin’s help, and the knowledge he gave me, I built a strong foundation to begin my journey. I lost 40 pounds. Now, 3 years later, I love being healthy, lifting hard and living well. Justin helped me see food as an ally, not something to fear. One of the most helpful facts Justin coached me on was the importance of building muscle mass for weight loss. I’ve learned that building muscle enhances my metabolism and burns calories at rest. This realization has allowed me to conquer my fear of food and enjoy my life.

  • "Instead of giving me another generic workout or meal plan, he built a system around my real life – something I didn't realize would be possible while balancing a career, family responsibilities, and preparing for a new baby. His focus wasn't on perfection; it was on creating sustainable habits that made taking care of myself more automatic"

    Working with Justin completely changed the way I think about health and fitness. Instead of giving me another generic workout or meal plan, he built a system around my real life – something I didn't realize would be possible while balancing a career, family responsibilities, and preparing for a new baby. His focus wasn't on perfection; it was on creating sustainable habits that made taking care of myself more automatic. Justin helped me dial in my nutrition with realistic protein and calorie goals, as well as worked with me to schedule routine movement throughout the day (quick lunch walks, practical resistance training). Everything had a purpose and fit into my day instead of competing with it. I'd say the biggest change wasn't just physical; it was mental. He helped me stop thinking of fitness as something I had to squeeze in when I had extra time and instead see it as an investment in being a better father, husband, and professional. That shift in perspective has stuck with me, even through the chaos of welcoming another child. I still approach my health with the systems and habits we built together, and they've made it much easier to stay consistent during one of the busiest times of my life. If you're looking for a coach who delivers practical, evidence-based guidance that fits your life instead of asking you to overhaul it, I highly recommend working with Justin. He is also a great and approachable guy!

  • "In just 3 months, I lost 25 pounds. The real transformation, however, was mental. Justin didn’t just train my body; he completely shifted my perspective on health and personal growth."

    As I was preparing for a rugby tournament, I thought I just needed to get in shape. I decided to get some professional advice and spent six months on Justin’s JROD Protocols. In just 3 months, I lost 25 pounds. The real transformation, however, was mental. Justin didn’t just train my body; he completely shifted my perspective on health and personal growth. The impact extended so far beyond the gym that I’ve actually featured the JROD Protocols multiple times in a book I’m currently writing about my personal journey navigating through self-growth and internal struggles. If you want a program that truly upgrades your mind and body, I can't recommend Justin enough—he is incredible.

I believe the best coaching starts with understanding the person behind the goals. My focus is on your challenges, your lifestyle, and building a plan that works for your real life. With a degree in Kinesiology & Exercise Science from Westmont College, over a decade of strength training experience, and hands-on experience in injury prevention and recovery, I bring both science and real-world experience to 1:1 coaching.

I specialize in hypertrophy, fat-loss coaching, and sustainable health habits—but more than anything, I care about helping clients feel encouraged, capable, known, and seen. Based in Santa Barbara and coaching clients anywhere through online 1:1 coaching, my goal is to give you the knowledge, skills, and habits to build a healthier life that lasts. And when I’m not coaching, you’ll probably find me on a long walk, grabbing coffee with my wife, or enjoying everything Santa Barbara has to offer.

Meet your coach

justin rodriguez (jrod)

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